October 15th

It was great to listen to the different group presentations. I was happy to know that not only my group, but others are having the same barriers placed against them. DON'T WORRY CLASS....WE WILL GET THROUGH IT!!! On another note, I enjoyed learning about the concepts of anchoring and how prices are framed in our environment. I noticed this the other day when I was out shopping. I noticed that red tags are usually associated with sale items and i'm usually bargin shoppping. When I saw the red tag through the display window, I immediately thought..."this must be on sale!" However, when I went into the store, the item was not on sale. Good marketing strategy for that store! The red tags brought me into their store. I noticed that stores, such as Albertsons use a similar strategy. For instance, when Albertsons advertises grocery times: get 10 items for $10 bucks! People are drawn to the way that the numbers were presented. I've noticed though, that if you don't purchase all 10 items then sometimes you won't get the deal. Bummer for me because I don't need that many items. The presentation of numbers is very important when marketing a product.