Wow...I was soo amazed how much time and effort companies spend to get us TO BUY! By the way, I want that psychologist's job (but only if it was in the fashion industry:). I found it sooo hilarious how men think they are such a SEX SYMBOL on a bike...PLEASE! I get soo annoyed when men are on a bike or in a car reving it....like someone actual cares! I also thought it was interesting that commercials reassure individuals when making purchases. I know I have felt so guilty when I splurge on jeans or an outfit that I really don't need. However, when I see an advertisement in a magazine...I feel the sigh of relief.
So we didn't end up talking about the VALS segmentation. The survey was fun (so those of you who haven't taken it...it will only take a second and you will find out something interesting). I was labeled an innovator and experiencer. Too long to talk about, but truely reveals what type of consumer I am.
Lastly, I loved reviewing segmentation outside the classroom. It really help solidify what it means by using all those examples and putting it to life. Have a GREAT NIGHT!
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