Fire Blog

I'm so glad the fires have been somewhat contained. This whole past week has been very stressful, even without school! I was soo worried about the people I knew who had to be evacuated. At times like these I really wish my family was around. All of my family lives up north about 8 hours. So on Thursday morning I woke up and said I'm getting the heck out of here. I think at times like these, family is soo important. I'm glad to hear that everyone is safe and sound.

October 15th

It was great to listen to the different group presentations. I was happy to know that not only my group, but others are having the same barriers placed against them. DON'T WORRY CLASS....WE WILL GET THROUGH IT!!! On another note, I enjoyed learning about the concepts of anchoring and how prices are framed in our environment. I noticed this the other day when I was out shopping. I noticed that red tags are usually associated with sale items and i'm usually bargin shoppping. When I saw the red tag through the display window, I immediately thought..."this must be on sale!" However, when I went into the store, the item was not on sale. Good marketing strategy for that store! The red tags brought me into their store. I noticed that stores, such as Albertsons use a similar strategy. For instance, when Albertsons advertises grocery times: get 10 items for $10 bucks! People are drawn to the way that the numbers were presented. I've noticed though, that if you don't purchase all 10 items then sometimes you won't get the deal. Bummer for me because I don't need that many items. The presentation of numbers is very important when marketing a product.

October 8th

One of the topics in class was health literacy. This topic brought me back to my cultural competency days. After I finished undergrad I worked for a community health center on a project to increase cultural competency amongst physicians and staff. A large portion of patients were Hmong or Latino immigrants and there was a huge cultural/language barrier. The Hmong population were more challenging to work with because there were not many professionals/staff that spoke the language and their cultural beliefs were so different from westernized medicine. Some of the new Hmong immigrants were diagnosed with TB and were required to take medications for treatment. However, this was difficult for them to understand because in their country there is no doctor. They believe in a Shaman, which is a well respected person from the community that has spiritual powers to cross to the spiritual world. If a family member becomes sick or depressed they are sent to a shaman for help. Animals are sacrificed and the Shaman goes into a special trance state to cross to the spiritual world to ask the ancestors for advice or direction. So taking pills at certain times for a certain amount of days or months was totally unheard of. Physicians and healthcare staff really struggled to keep this population healthy because of this cultural misunderstanding. To make a long story short, physicians and the Hmong Shaman work together to treat Hmong patients. Some gaps still exist, but this project help fill a very important space.

I recognize that health literacy is a big problem in healthcare. I've come across so many patients, friends, and family members that just don't know what is going on. I find that many people don't know how to ASK...WHAT, WHEN, WHY? For example, my little sister who is in her early twenties living by herself in LA had a minor operation. My family lives about 6 hours north, so i'm the closest family member distance wise and of coarse the health expert. My mom was really worried about her so I took a day off to help her out on the day of her discharge. When I arrived at the Kaiser Hospital (oh, by the way I HATE HMO'S and KAISER...if you have this insurance I feel for you...these companies are money making heartless...bleep, bleep...you get the point!) they hadn't told my sister when to take her meds or when she needed to follow-up with a doctor. Nothing! The nurse just said...oh if you want me to call the doctor I can. Being the assertive woman I am, I said "YES get the doctor on the phone". I had my sister ask all the questions that I could think of and told her...you need to ASK. It's soooo sad! I mean, my sister is a smart, independent woman who speaks English fluently and luckly has a HEALTH EXPERT 4 A SISTER....but it made me think....what happens to people who don't speak up....who don't know English...who don't have a health expert in the family....who are illiterate???? How many new immigrants who can not speak English well and can't read are going to say to that nurse "oh yah, get the doctor on the phone, because I have a list of questions that he or she hasn't answered yet". That doesn't happen....they fall down the cracks and don't get the healthcare they need! Gosh...I could go on with this topic! Goodnight!:-).

October 1st Class

I really enjoyed learning about the different programs available online to classify people. Very interesting. Once I have time I want to go online to that website that gives neighborhood characteristics to see what is going on in my area. I think this tool would be very helpful when purchasing a new home and would have been very useful when I was lookng for a place to stay in San Diego. I randomly chose the area I live in now, but thankful it is a nice one:). No problems thus far:).

OH and my group made some good progress this week on our project! Yeah! We were invited to a dinner/open house tomorrow night and i'm very excited to learn about the program! Have a good night! I'll be using most of it to study for a midterm tomorrow....YUCK!

Week 5: 9/25/2007

Wow...I was soo amazed how much time and effort companies spend to get us TO BUY! By the way, I want that psychologist's job (but only if it was in the fashion industry:). I found it sooo hilarious how men think they are such a SEX SYMBOL on a bike...PLEASE! I get soo annoyed when men are on a bike or in a car reving it....like someone actual cares! I also thought it was interesting that commercials reassure individuals when making purchases. I know I have felt so guilty when I splurge on jeans or an outfit that I really don't need. However, when I see an advertisement in a magazine...I feel the sigh of relief.

So we didn't end up talking about the VALS segmentation. The survey was fun (so those of you who haven't taken it...it will only take a second and you will find out something interesting). I was labeled an innovator and experiencer. Too long to talk about, but truely reveals what type of consumer I am.

Lastly, I loved reviewing segmentation outside the classroom. It really help solidify what it means by using all those examples and putting it to life. Have a GREAT NIGHT!

Date: 9-17-07

Presentations, presentations...I always learn something new when it comes to presentation skills. As Dr. Engelberg recited all the things NOT to do during a presentation I thought back and said "HEY, many professors do those exact same things!" No wonder i'm bored during their classes! As I thought about it, I also realized that the professors that did not use powerpoint or only used the bullet points in powerpoint as cues for talking are those professors that I really enjoyed listening to. Sadly, I'm due to present at my job on some of the health promotion theories soon. Although i'm excited that not only in this class, but in one of my other classes i've learned about presentation skills, i'm still not too sure how I can grab everyone's attention with health promotion theory? Does anyone have any suggestions?

Week 2 Lecture

Theories in health communication was the main topic of todays class. I enjoyed hearing the different ideas groups had on how to communicate a campaign to certain populations. I really liked the Hannah Montana group focusing on teens. Its amazing how much power celebrities have and how much they influence our behavior. This is especially true for teenagers. Teenagers look up to these celebrities as role models and sadly true, there are many celeb role models out there that just aren't very positive. Well, not Hannah Montana, she is ok:). I think it is important to use this icons to sell our health communication messages.